Brand strategy
Leave a lasting
impression.
Don’t be shy, we develop brand strategies that resonate, differentiate, and elevate your business.
More than just a logo.
Your brand needs doesn’t just need to stand out amongst all the noise, it must also speak volumes about your organisation. Brand strategy is so much more than just creating a logo or developing a strapline. It should be a well thought through process that is the end result of different strategic threads coming together. Like a fingerprint, your brand is unique and a vital part of your business success.
Every successful brand has a unique story to tell, let’s tell yours.
say hello servicesImmersion & discovery.
To understand what makes your business special, we immerse ourselves. We speak to key decision makers from the business and get to know your story, your objectives, your markets, your customers and your future plans. We will question and challenge where necessary to really get to the core of the business.
Only then can we advise on the future direction and help ensure you have a solid strategic foundation in place to ensure your brand’s longevity and growth.
Core values
Once we have a deep knowledge of the business we move onto the development of Core Values. It is essential to be clear on a brand’s position and what it stands for in the market so our proprietary Core Values process will help define your positioning and provide focus and consistency, both internally and externally.
Find out more about our approach to Core Values here.
core values
Tone of voice
The Core Values of your business are the foundations your brand needs to be built on. Part of this is your tone of voice. Your brand tone of voice isn’t just about what you say, but about how you say it.
Find out more about our approach to Tone of Voice here.
tone of voiceNaming & brand architecture
Your brand needs to accurately represent who and what you are so part of your strategy might be that you need a new name. We’ve amassed significant experience over more than two decades developing names for brands. Alongside the naming creation we will assist you with your naming architecture if needed and digital availability including domains. We can also advise on trademarking and registration processes.
In addition, there may also be the need to review your brand portfolio and architecture. We can help you organise, manage and market your brand(s) to ensure they are part of a cohesive brand package.
Market research
We’re not advocates of undertaking research for research sake, but there are times when there is an absolute need for market research in order to make confident, commercial decisions. Sometimes, an educated guess just isn’t enough.
Find out more about our Research services here.
market researchLet’s create a brand people will love.
Call us today to understand how we can support your brand strategy and ensure you make your mark.
Our projects.
Don’t take our word for it. Check out our case studies showcasing a small sample of the diverse projects which made a mark.
Marsh Footwear – Chatham
Putting the Chatham brand on a steady footing for the futureJMC Aviation
New branding ready for take-off!Devon Air Ambulance
Helping the DAA brand to reach new heights
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