Naming

Introduce
yourself?

A name is often the first thing people notice about your brand.
It’s important to get it right.

The right name can change everything. It’s the word your customers will search for, recommend, remember and hopefully choose. We’ll help you make the right first impression.

More than
just a word.

A great brand name doesn’t happen by accident.

Get your name right and it can create interest, support your positioning and stick in people’s minds. But get it wrong and it can create confusion, limit future growth or simply blend into the background.

Choosing a name isn’t about what sounds clever. It’s about finding something that works commercially and helps move your business forward.

It should reflect your business, support your positioning and feel right for the audience you’re trying to reach.

Taking time to get the decision right at the start can save a lot of pain further down the road.

Strategic creativity.

We don’t jump straight into brainstorming, we first think about direction.

• What is the business and therefore the name looking to achieve?
• Who are you trying to reach?
• What do you want people to feel?
• What are your brand values?
• What is the naming strategy, e.g. should it be descriptive, associative or completely abstract?

The answers help shape the creative process and ensure we’re solving the right problem rather than simply creating a list of words.

We’ll explore different themes, concepts, tones and creative routes, pushing ideas from every angle to uncover opportunities that may not be obvious at first glance.

Nothing is dismissed too early. We develop a long list of potential names and put them through a process of review and challenge, narrowing them down to a shortlist of the strongest options.

The result isn’t just a list of names.
It’s a shortlist of strategically considered options, each with a clear rationale and a genuine role to play in building your brand.

Reality
check required.

Finding a name you love is only part of the process. You also need to understand whether it’s realistically available.

We’ll sense-check availability through online searches, domain checks and AI-assisted research to identify any obvious issues and will provide the data and domain options with the refined shortlist.

There is also the small matter of trademarking which, if required, can have a big impact on timing plans. We can provide guidance on this process but would recommend seeking specialist legal advice.