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The biggest company rebrands of 2024/25 – the good, the bad and the ugly
The last couple of years have been a wild ride for rebrands. With companies keen to stay relevant in a rapidly changing world, we’ve seen some truly brilliant makeovers, alongside a few eyebrow raising ones. In an era where brand identity is everything, a well-executed rebrand can breathe new life into a company, while a misstep can leave audiences scratching their heads. Let’s take a look at some of the most talked about brand overhauls of the year; the good, the bad, and the downright ugly.
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Testimonial
“For such an important rebrand and creating our new JMC Aviation positioning, it was important to have an agency behind us who we could trust. Chalk & Ward understood our business and the strategy behind what we were looking to achieve. They developed a logo, visual brand, tone of voice, collateral and website which now represents our global status and positions us a leading recruitment and engineering provider within the aviation sector. Our website was built to a high performance standard and we have received extremely positive feedback from our staff and clients – thanks to all the team for all the hard work that has gone into this project and the on-going support we’ve received, it’s very much appreciated.”
Natassia Richardson / Marketing Manager / JMC Aviation
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