Imagine your website as a high street shopfront. Think to yourself, would anyone be tempted to walk in? It’s a useful way to reframe how we think about a business’ digital presence. Afterall, a great shopfront draws people in, communicates value instantly, and makes browsing feel effortless.
We live in a busy world where brands are constantly vying for our attention across print and digital platforms. In these crowded and competitive marketplaces, it’s tough for brands to get people’s attention, let alone to stand out.
The last couple of years have been a wild ride for rebrands. With companies keen to stay relevant in a rapidly changing world, we’ve seen some truly brilliant makeovers, alongside a few eyebrow raising ones. In an era where brand identity is everything, a well-executed rebrand can breathe new life into a company, while a misstep can leave audiences scratching their heads. Let’s take a look at some of the most talked about brand overhauls of the year; the good, the bad, and the downright ugly.
Of course, the AI of the 50s isn’t the AI of today, but it has been humming along in the background of our lives for decades. Back in the 1950s Alan Turing – a computer science genius and pioneer – suspected computers could or would eventually ‘think’.
Sky advertising doesn’t need to be a pie in the sky dream.
We’ve been looking at the brands we love! From sustainable clothing brands to sunglasses and ski goggles, what are the reasons behind why we love and connect with these brands?
